Your La Verne Chamber of Commerce is rallying the neighborhood to Shop Small by inviting the community to join us on Small Business Saturday.

On Saturday November 27, we encourage you to shop at the businesses you love, and for every purchase of $25  or more you make, you will earn a FREE raffle ticket! Prizes include gift certificates to your favorite La Verne spots, gift baskets and 5 Lucky Winners will receive a $100 Shop La Verne eGift Card! Winners will be notified the week of December 13th.

Shopping Small is more important than ever, as 78% of business owners surveyed say holiday sales will impact their ability to stay in business in 2022.

The Small Businesses that make our community so great need our support!  Why go out of the community for your holiday shopping when you can shop right here in La Verne? Join the movement and support as many businesses in the community as possible and remember that when you shop small, it can lead to big things!

Another Reason to Shop Small® on Small Business Saturday®: Approximately 67 Cents of Every Dollar Spent at a Small Business Remains in the Local Community

On average two-thirds of every dollar ($0.67) spent at small businesses in the U.S. stays in the local community, consumers’ local impact during the important holiday shopping season could be significant. Further, every dollar spent at small businesses creates an additional 50 cents in local business activity as a result of employee spending and businesses purchasing local goods and services, according to the Small Business Economic Impact Study from American Express (NYSE: AXP).

The first-ever Small Business Saturday took place on Nov 27, 2010. It encouraged people across the country to support small, local businesses. In 2011, the United States Senate unanimously passed a resolution of support for Small Business Saturday.  Over $14.3 billion has been spent at independent small businesses on Small Business Saturday.